ABOUT HYOBIN KIM

I am a brand designer who translates brand essence into clear, emotionally resonant visual systems.
With extensive experience across Health & Beauty, Food & Beverage, and lifestyle consumer categories, I specialize in brand identity, packaging systems, creative direction, and cross-functional team leadership.
I thrive in environments where brands need more than aesthetics - they need strategic clarity, a defined point of view, and a cohesive design system that can scale. My approach combines insight-driven thinking, structured problem-solving, and refined visual judgment, allowing me to connect business objectives with creative execution seamlessly.
I am particularly strong in small, focused teams, where collaboration is intimate, communication is fast, and creative alignment is essential.

Across my projects, I’ve learned that design is not only about what we make - it’s about shaping how brand feels, communicates, and ultimately grows. I bring a calm, analytical, yet deeply intuitive perspective to every project, ensuring that each creative decision has purpose and impact.

SKILLS

Proficient in Adobe Photoshop, Adobe Illustrator, Adobe InDesign

Skilled in Figma

Basic Knowledge of Visual Studio Code, Github, HTML, CSS

GET IN TOUCH!

hyorora@gmail.com

https://www.linkedin.com/in/hyobinkimdesign